Monday, March 3, 2008

What drug ads say and don't say

What Drug Ads Really Say (And Don't Say)
You've no doubt noticed the onslaught of pharmaceutical ads on television these past few years. While some people believe the ads are bringing attention to misunderstood medical conditions, other people believe they are leading to over-diagnosis. Consumer Reports has begun a series of AdWatch videos, which analyze pharmaceutical ads.
The AdWatch videos show the ad with additional commentary explaining how the drug works, how the ad might be misleading, and what sensible alternatives to taking the drug might be. Their most recent video analyzes the ad for Rozerem, a sleep aide. You're probably familiar with the ad that includes Abraham Lincoln and a talking beaver from the insomniac's dreams.
What do you think of drug ads on TV? Are they helping sick people get diagnosed correctly or are they creating a society that overuses medications? Comments?

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